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The Brother P-Touch TZe-651 and all the P-Touch label tapes hold print smoother and longer lasting than paper tapes. The cassettes are easy to load into the printer. One good use of the P-Touch tape is that it can be affixed on a surface that is indoors or outdoors. A label can be put on many kinds of material surfaces nice and easy. Text and art can be applied to a tape easily. The beauty of the Brother P-Touch label tapes is that they are sold in different width sizes and colors. Another good thing about the Brother label tapes is that they cost much less and are sold in varieties of colors and sizes on Amazon.com than by any office supply store in shop and online.