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3.0 out of 5 starsEssential wisdom. Not an easy read but worth persevering.
Reviewed in the United Kingdom on 9 December 2018
Why do people buy extended warranties that are bad value for money? Why do we marry people just because they're good in bed? Why do investors snatch small profits from winning investments whilst allowing large losses to build up in bad investments? Why do parents deny their children life saving vaccinations for fear of unproven risks? Why do we think a bird in the hand is worth two in a bush?
On the whole humans are incredibly good at making bad decisions because they allow emotions and moral values to prevail over good sense and simple mathematical calculation. We make snap decisions based on our intuition (fast thinking) and often believe our intuition is superior to logic (slow thinking). For example, President Trump recently said he preferred to listen to his 'gut' than his advisors.
Kahneman examines the reasons why we make bad decisions and indicates ways in which we might make better decisions - even if the better decisions make us feel uncomfortable because they are counterintuitive.
My only problem with this book is that it is so laborious in places that I almost lost interest. Sometimes Kahneman goes on and on about a proposition that has (at least for me) zero interest. If he asks 'How much would you pay for a bowl of roses valued at $59?' I don't have an answer because I'm simply not interested and I don't want to know how much anyone else would pay, or why they would or wouldn't pay it. Perhaps it's just me, but I found some of the propositions too complex to bother with. But to be fair there were some chapters that had me spellbound - maybe because they touched on areas where I make bad decisions.
Overall, this is an important book but spoiled by too much dense argument and irrelevant illustration. It could have contained all the salient points and been reduced to half the length without any dilution of the message.
Don't go with this product. The size of the letters are so small that, I bet, you can't read a page comfortably. I'm not saying anything about the content of the book. The paper quality of the book especially, the size of letters, is so poor that u will regret buying this book. Now it's ur choice.
4.0 out of 5 starsFelt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on 10 December 2019
You'll be disappointed if you are looking for a book that gives you advice by explicitly telling you what you should and shouldn't do. That was my mistake. Since I had these expectations, I had a rough beginning. I forced myself to continue reading it and found it's actually an enjoyable book.
Rather than telling you what you should and shouldn't do, Khaneman explains the process behind human thinking. From all the information the author shares, the reader must then decide what is useful, and what can be applied to our daily lives. In my case, I am getting better at thinking things thoroughly and not making decisions based on emotions.
I highly recommend this book for those that enjoy reading about how the human mind works.
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5.0 out of 5 starsUnderstand How You Can Be Manipulated on Social Media
Reviewed in the United Kingdom on 6 April 2018
Certainly the most thought provoking book I've read in a long time, so much so I've written a blog about it's conclusion and the impact on social media. More importantly how people are being manipulated on social media by people using the "techniques" outline in this book. It's not an easy book to read so not one for the beach, but push through and there is a light at the end of the tunnel.