Delivering Smiles
Delivering Smiles

As Singapore adjusts to new ways of living and working, we are mindful that there may still be others who are struggling. Amazon remains committed to supporting the local community and has teamed up with the National Volunteer & Philanthropy Centre’s (NVPC) Company of Good to launch the Amazon X Retail for Good Wishlist campaign. Retail for Good is a collaborative initiative by NVPC's Company of Good that aims to bring stakeholders in the retail and e-commerce space together to make doing good a part of daily encounters.

The Amazon X Retail for Good Wishlist campaign is aimed at encouraging shoppers to donate to non-profit organizations (NPOs) by purchasing items listed on their wish lists. By specifying the type of items and quantity needed in the NPO’s wish list, shoppers can participate in the COVID-19 donation efforts in a fuss-free and transparent manner. Simply click to purchase and the items will be delivered directly to the NPOs.

For this initiative, Amazon is working with Blessings in a Bag, Children’s Wishing Well, Food Bank Singapore, Singapore Red Cross and more. Your donations will go a long way in benefiting underprivileged children, low-income families, seniors, and frontline workers.

Donate by Charity
Children's Wishing Well

Children’s Wishing Well (CWW) is a non-profit organisation and fully-registered charity founded in 2002. CWW’s services support more than 1,000 children and youth from disadvantaged backgrounds in Singapore, through their educational and daily living needs, as well as equipping them with skills for their future so that they can become useful members of society and escape the poverty trap.


SOSD is a volunteer-run organisation dedicated to the welfare of Singapore's many street dogs. Our mission is to eliminate cruelty to and abandonment of animals, enhancing their welfare, and improving the lives of animals and humans, through rescue, education and advocacy. We relies on the generosity of the public to support our care of over 500 dogs at our shelters at Sungei Tengah Road and Jurong Island. You can make a difference. Your kind donation will help in providing shelter, food, medicine, veterinary care and love to the rescued dogs.

Blessings in A Bag

Blessings in a Bag is an award-winning, non-profit organisation that bridges the gap between communities that have and those that don’t. Through our ‘Beyond Awesome’ programme, we support up to 90 children and youths from under-resourced communities in Singapore, each of whom will benefit directly from receiving items on our Amazon wishlist. Thank you for your support.


The Food Bank Singapore is a registered charity founded in 2012, with the mission to end food insecurity in Singapore through redistribution of food to more than 360 member beneficiary organisations. Public can come to deposit/donate their unused or unwanted foods which will then be collected and allocated to the needy via various channels through VWOs, Charities, Soup Kitchens.

Club Rainbow

Established in 1992, Club Rainbow (Singapore) (CRS) is a non-profit organisation and charity with the mission to support and empower children with chronic illnesses and their families. Armed with the firm belief that every child deserves equal opportunities to lead a fulfilling and independent life, CRS supports these children and their families through social work intervention, therapy intervention, educational support, arts and vocational development. As an independent charity, CRS relies largely on corporate partners such as Amazon and public donations to support its mission.

Red Cross

The Singapore Red Cross is a homegrown humanitarian organisation serving the vulnerable locally and internationally. All the donations received via Amazon SG will be utilised by SRC local services and programmes.

Children's Society

Singapore Children's Society protects and nurtures children and youth of all races and religions. In 2019, the Society reached out to 66,966 children, youth and families in need. Established in 1952, its services have evolved to meet the changing needs of children. Today, Children's Society operates 12 service centres islandwide, offering services in the four categories of: Vulnerable Children and Youth, Children and Youth Services, Family Services, and Research and Advocacy.

New Hope

New Hope Community Services (NHCS) was registered as a charity in 2004. Our sole motivation is the love of God. Our mission is to stand in the gap and provide a Shelter of Hope to the displaced Singaporeans and to empower them to alleviate and improve their situation. At NHCS, our goal goes beyond providing temporary shelter to those we serve; we want to infuse them with real hope to see their lives changed.


Since 2011, Arc has served as a safe and healthy day centre outside the hospital for more than 200 children, ages 3-16 years, with cancer or other life-threatening illnesses and their families, regardless of race or religion. Arc is committed to see each child regain their childhood with great joy and to see them excel for life. Your support by fulfilling their wishes will hit the Awesome score in their milestone. Education is an important aspects of their development with support and guidance from professionals in various fields. Happiness is our goal for these children who bravely endured their chemotherapy and endless hospital stay. Friendship & bonding are important aspects for their healing in Arc.


SHINE Children and Youth Services is a registered charity and a member of National Council of Social Service. We have been serving vulnerable children, youth and their families in Singapore since 1976 and remain committed to enabling them to maximise their potential. SHINE serves around 5,000 students, aged 5-21 years old, each year. The work we do helps to build young lives, enhances their resilience and SHINE the light of hope for their future.

Singapore Association For The Deaf

Established in 1955, The Singapore Association for the Deaf (SADeaf) serve the Deaf and Hard-of-Hearing community in Singapore by advocating equal opportunities, in all aspects, for the deaf and supporting the Deaf to reach their full potential to achieve a better quality of life and to enable them to integrate & contribute to society. The association is also affiliated, internationally, to the World Federation of the Deaf (WFD) and, locally, to the Children Charities' Association (CCA).

Willing Hearts

A secular, non-affiliated charity, Willing Hearts is wholly run by volunteers, apart from a handful of staff. It operates a soup kitchen that prepares, cooks and distributes about 9,500 daily meals to over 40 locations island wide, 365 days a year. Beneficiaries include the elderly, the disabled, low income families, children from single parent families or otherwise poverty stricken families, and migrant workers in Singapore.