Last updated: 31 August 2020. To see prior version, click here.
We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how Amazon Asia-Pacific Holdings Private Limited and its Affiliates (collectively “Amazon”) collect and process your personal information through Amazon websites, devices, products, services, online and physical stores, and applications that reference this Privacy Notice (together “Amazon Services”). For purposes of this Privacy Notice, “Affiliate” means any entity that directly or indirectly Controls, is Controlled by or is under common Control with Amazon. “Control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of an entity, whether through the ownership of voting securities or otherwise. By using Amazon Services, you are consenting to the practices described in this Privacy Notice.
What Personal Information About Customers Does Amazon Gather?
We collect your personal information in order to provide and continually improve our products and services.
Here are the types of personal information we collect:
Information You Give Us: We receive and store any information you provide in relation to Amazon Services. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Services.
Automatic Information: We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content and services available through Amazon Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites. Click here to see examples of what we collect.
Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. Click here to see additional examples of the information we receive.
For What Purposes Does Amazon Process Your Personal Information?
We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:
Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
Provide, troubleshoot, and improve Amazon Services.We use your personal information to provide functionality, analyse performance, fix errors, and improve the usability and effectiveness of the Amazon Services.
Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with Amazon Services.
Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
Comply with legal obligations.In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
Communicate with you. We use your personal information to communicate with you in relation to Amazon Services via different channels (e.g., by phone, email, chat).
Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To learn more, please read our Interest-Based Ads notice.
Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others. We may also use scoring methods to assess and manage credit risks.
What About Cookies and Other Identifiers?
Does Amazon Share your Personal Information?
Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below and with Affiliates of Amazon Asia-Pacific Holdings Private Limited that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
How Secure Is Information About Me?
We design our systems with your security and privacy in mind.
- We work to protect the security of your personal information during transmission by using encryption protocols and software.
- We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.
- We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
- Our devices offer security features to protect them against unauthorised access and loss of data. You can control these features and configure them based on your needs Click here for more information on how to manage the security settings of your device.
- It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer. Click here for more information on how to sign off.
What About Advertising?
Third-Party Advertisers and Links to Other Websites: Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon, including interest-based ads, please read our Interest-Based Ads notice policy To adjust your advertising preferences, please go to the Advertising Preferences page.
Use of Third-Party Advertising Services: We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the Advertising Preferences page.
Which Information Can I Access?
You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the "Your Account" section of the website. Click here for a list of examples that you can access.
What Choices Do I Have?
Many of our Amazon Services also include settings that provide you with options as to how your information is being used.
- As described above, you can choose not to provide certain information but then you might not be able to take advantage of many of the Amazon Services.
- You can add or update certain information on pages such as those referenced in Which Information Can I Access?When you update information, we usually keep a copy of the prior version for our records.
- If you do not want to receive e-mail from us, please adjust your Customer Communication Preferences. If you don’t want to receive in-app notifications from us, please adjust your notification settings in the app or device.
- If you do not want to see interest-based ads, please adjust Advertising Preferences.
- If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account here and blocking cookies on your browser.
You will also be able to opt out of certain other types of data usage by updating your settings on the applicable Amazon website or application. Most non-Amazon devices also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device's settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.
- If you are a seller, you can add or update certain information in Seller Central, update your account information by accessing your Seller Account Information, and adjust your e-mail or other communications you receive from us by updating your Notification Preferences
- If you have any questions relating to Amazon's collection, use, or disclosure of personal information, please contact our data protection officer by sending an email to email@example.com.
In addition, to the extent required by applicable law, you may have the right to request access to or correction of your personal data. If you wish to do any of these things, please visit here or contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.
Are Children Allowed to Use Amazon?
Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian.
Conditions of Use, Notices, and Revisions
If you choose to use Amazon Services, your use and any dispute over privacy is subject to this Notice and our Conditions of Use including limitations on damages, resolution of disputes, and application of the law of Singapore. If you have any concern about privacy at Amazon, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
Related Practices and Information
Examples of Information Collected
Information You Give Us
You provide information to us when you:
As a result of those actions, you might supply us with such information as:
- identifying information such as your name, address, and phone numbers;
- payment information;
- your age;
- your location information;
- your IP address;
- people, addresses and phone numbers listed in your Addresses;
- e-mail addresses of your friends and other people;
- content of reviews and e-mails to us;
- personal description and photograph in Your Profile;
- images and videos collected or stored in connection with Amazon Services;
- information and documents regarding identity, including National Identity Registration Card (NRIC) numbers (where their collection is permitted by law) and driving license numbers;
- corporate and financial information;
- credit history information; and
- device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronise them with your other Amazon devices;
Examples of the information we collect and analyse include:
- the internet protocol (IP) address used to connect your computer to the Internet;
- login, email address, and password;
- the location of your device or computer;
- content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
- device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
- Amazon Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images);
- version and time zone settings;
- purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers
- the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
- phone numbers used to call our customer service number; and
- images or videos when you shop in our stores, or stores using Amazon Services
We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.
Information from Other Sources
Examples of information we receive from other sources include:
- updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
- account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
- information about your interactions with products and services offered by our Affiliates;
- search results and links, including paid listings (such as Sponsored Links); and
- credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.
Information You Can Access
Examples of information you can access through Amazon Services include:
- status of recent orders (including subscriptions);
- your complete order history;
- personally identifiable information (including name, e-mail, password, and address book);
- payment settings (including payment card information, promotional certificate and gift card balances;
- e-mail notification settings (including Product Availability Alerts, Delivers, and newsletters);
- recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations);
- shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
- your content, devices, services, and related settings, and communications and personalised advertising preferences;
- content that you recently viewed;
- voice recordings associated with your account;
- Your Profile (including your product Reviews, Recommendations, Reminders and personal profile); and
- If you are a seller, you can access your account and other information, and adjust your communications preferences, by updating your account in Seller Central