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having read a lot of business books, i would say that billion dollar loser isn't one of the more interesting ones i have read. the story almost feels like someone who has summarized a bunch of articles on the company from the time it was founded to the time its IPO floundered. there just wasn't that much depth in character development, or an explanation of deep underlying structural trends that would have made the book more like a "big short" type of book or a "smartest guy in the room". perhaps the subject material just wasn't that great as well and the story of adam neumann was a simple "con-man" meets too much money type of story. overall felt like eating white bread than eating a thickly crusted sourdough bread.
The book is a good piece of investigative journalism. The fall of WeWork was in part due to hedonism and disillusion of founder Adam Neumann, but as the book implies, the company excessive growth and money burning behaviour were very much encouraged by the venture capitalists, whose FOMO has led to thoughtless pouring of capital into unicorn wannabes. The writing makes it an easy and enjoyable read. Would recommend anyone who wants to learn more about start-ups and the VC funding world.
Although based on real events, this book reads like some thrilling action packed screenplay where not a single character or moment is boring. It won't be surprising if this book is adapted into some limited series or a movie by Netflix or prime video.
The book is not too bad - it's reasonably well written and moderately interesting. More input from WeWork's co-founders and more insights from those who actually rented WeWork's offices might have made the book a bit more interesting. Still, it's an okay read, so go for it.
Such a gripping book. Hard to put down. Went through it in a weekend. The author's granular representation of WeWork's early days and its founder's persona is outstanding. Well written! If you're into tech-entrepreneurship-start ups-silicon valley grab this.